Hi, a little about my story, I am Justin I have spent the past 15 years working in small businesses and I have always been deeply passionate about three key aspects of businesses.

firstly the experience we give to our customers good and bad our primary focus in a business should always be the consumer experience. As in today's society if you are not 100% focused on your customer, why would they shop with you and its not other businesses your up against but the convenience of purchasing online.

This is why it is essential to give your customers what I call AAA+ service, you want every experience to be their best experience and failing to do so will only affect your chances of repeat business. Secondly we have to be experts at sales, communicating our message to potential customers and identifying our customers based on their wants and needs. This is key as I have never seen a doctor walking through the shopping centre, saying are you sick do you need medical treatment from healthy individuals and yes there is a high likelihood that potentially in a crowd someone is sick.

The key here is if we have a clear understanding of who our customers are, we can ignore everyone else and focus on developing communications targeted at developing relationships with them. Thirdly we need to have a deep understanding of marketing this is how we promote our message to potential customers and the language we use will help us connect with them. We need to have a deep understanding of where are our customers hanging out, where do they get entertainment from, where do they find information from and most importantly how do they like to be communicated with.

The key with our marketing is to use it like a magnet to draw people in to find out more about us, our services and what we stand for as a business. Marketing is not about making customers buy, but it is used to connect with them through content, information, shared experiences and many more personal things. Remember marketing is about creating conversations, sales is about identifying customers needs and customer service is about creating an experience.